CBAP Curriculum

Fall 2016 Schedule

 

Strategic Management Module
Management through Applied Planning® is a proven growth and improvement system that will enable you, with the ongoing training and support of the Program, to implement a strategic planning process.

Performance Outcome
A strategic growth and improvement system, organized by major activities within the company with performance measures linking strategy to department, individual and team performance.

 

NEW: Corporate Culture Strategy (In-Class)

Get immediate improvements focused on your corporate culture with a state-of-the art culture analysis as part of the strategic plan.  View Sample Culture Report 

Studies show that an organization's culture is what differentiates them to the customer, suppliers, employees and others, delivering a powerful competitive advantage.  The right culture can: lower turnover, especially of top performers; improve productivity; build customer and employee loyalty; enhance revenues and profits.

We often think of culture as being driven from the top down.  But culture is influenced and shaped by every individual contributor in an organization.  This program is designed to provide the skills and behaviors individual contributors need to help shape their company's culture, enhance their own careers and drive the success of their teams and departments.  It is an opportunity to refresh their perspective while gaining the satisfaction of making a lasting contribution to their environment.

After completing this program, you will understand the role you play in creating a positive work environment.  You will develop the skills and confidence you need to improve your own performance, enhance interpersonal relationships with your colleagues and manager, and help inspire a more cooperative and productive work environment. 

 

Global Strategic Management (In-Class)

A session on the leadership challenges and entrepreneurship requirements for global business growth.

 

Goal Setting (In-Class)

This session emphasizes the practical understanding of the process and content of strategic management. It uses participants' real world examples of strategic planning to reinforce the concepts learned in this and previous strategic management sessions. Finally it helps participants understand and develop goals that will help link everyone in the company to the overall vision.

 

Integrating Your Corporate Strategy with Your Strategic Plan (Online)

 

Lean Strategic Planning - Business Transformation (In-Class)

 

Lean SWOT Analysis

The Lean SWOT is dependent on the science of culture analysis for the internal part, Strengths and Weaknesses, and on the technology of the internet that provides the analytics for external analysis, Opportunities and Threats.  

A complete culture analysis is done in the program along with the development of a "Digital Dashboard" using the resource of internet based search engines, and the analytics focused on key performance indicators that make up the individuals dashboard.  That is, what is most important to follow amidst the overwhelming amount of data available: what gives the most scientific basis for futurist thinking (strategic thinking). 

This is the most advanced and scientific SWOT process taught in any business program and provides a factual basis for the strategic plan that is developed during the program.  A plan that is based on data not assumptions, or the bias of wishful thinking. 

Beyond the program's span, this tool develops strategic thinking in the individual and embeds it throughout the culture: everyone today can and should be scanning the horizon for opportunities and threats coming through trends that affect their industry.  It gives everyone an entrepreneurial tool that can be used in this new "social" work model that pulls the positive aspects of work and social life together.  

MAPP Strategic Planning Process (Online)

 

Oral Presentation Overview (Online)

 

Strategy Development

 

Summary of Major Strategy Objectives (Online)



Marketing Management Module

Performance Outcome: A marketing plan with realistic goals, and a step-by-step sales process to achieve these goals.
 

NEW: Analytics (In-Class)

 

NEW: Digital Branding (In-Class & Online)

Get the latest tools and technology to develop your branding strategy.

 

Integrating Digital Marketing (In-Class & Online)

Use applied planning process to study and plan online marketing initiatives.  Integrate Digital Marketing with overall branding and strategic marketing initiatives.  Apply customer-centric approach to understanding and planning - using the Sales Funnel as the touchstone for strategic marketing communications planning.  Key deliverables: restatement of key target audience with "community" overlay; key questions asked by target audience across Sales Funnel; offline and online delivery tools currently used - mapped across Sales Funnel; top 3 "digital" improvement plans.  Materials covered - marketing mix vs promotion mix; purpose of brand and integrated marketing communications, integrating offline and online initiatives, review of Consumer Behavior Sales Funnels; key target audience/purpose of online "community"; digital marketing trends; review of key digital tools.

  

Strategic Market Planning (In-Class)

Before formulating strategies, it is essential to fully understand who customers are, where they are located, and the product to create or market position to maintain. In this session, participants will hear that "Marketing is Everything". This theme emphasizes the fact that during the important work conducted in the Strategic Management sessions, customer focus should be preserved and used to better develop a "laser-like" focus on the customer. A marketing mentality, as opposed to a purely "sales" orientation, is crucial to contributing to the overall growth of a business through more competitive organizational strategies.

  

The Marketing Mix (In-Class)

These sessions involving the four P's build on the previous sessions through a further investigation of how the instruments of marketing work, specifically the creation of marketing strategies for pricing and distribution and promotion methods for products and services.

 

Marketing Communications (In-Class)

Now that the participant has determined what product and/or service to offer, where it will be offered and to whom (the company's mission statement), it's time to communicate the positioning of the company within the market place via the communications strategy. This session provides the context and techniques needed to gain a better understanding of how to effectively communicate benefits and uses for a product or service to a customer in order to accomplish a variety of objectives.  

 

 

Operations Management Module
This Program uses a proven process management methodology that will help you put into practice strategic planning to solve critical day- to-day problems in your company.
 

Performance Outcome Reduce key operating costs by implementing a continuous improvement plan to achieve lean operations.

 

NEW: Cloud Computing (In-Class)

 

Plan Implementation
 

Financial Management Module
A fundamental basis of financial analysis is the historic data generated by not only the firm's accounting system, but also by the marketing department and the firm's operations. Unless Company’s management is able to accurately record, report and analyze financial information, the manager will not be able to make sound financial decisions -- decisions which form the basis for the goals and objectives of a strategic plan.


Performance Outcome

More effective acquisition and allocation of funds, integration of cash flow with operational activities, quantifying the financial impact of non-financial activities, and identifying financial performance measures.

Business Accounting Fundamentals  (In-Class)

This introductory financial management session is designed to build the foundation for future financial management by developing a proficiency in compiling, reading and analyzing financial statements.

Understanding Financial Statements  (In-Class)

This session continues to develop an understanding and competency around financial statements through classroom presentation and case study exercises.

 

Operating Funds Management  (In-Class)

This session covers a fundamental management control technique – cash management and budgeting. This analytical control enables the manager to assess actual operational trends, pointing to possible problems in business processes, such as credit management, inventory, etc., and to avoid crisis management.

 

Managerial Accounting Concepts and Techniques  (In-Class)

This session concentrates on reporting accounting information to management and understanding and use of break-even analysis. The feedback achieved through budgeting, performance reporting and establishing standard costs, establishes the link of evaluation and control necessary to keep the manager's strategic plan current and useful.

 

Financial Analysis  (In-Class)

This session concentrates on financial analysis, including time value of money, capital investment analysis, ratio analysis and business valuation. Financing options will also be discussed. The manager's strategic plan may include proposals for making and funding various capital investment projects. The materials presented in this session will enable the participant to perform an analysis of these projects in order to gauge their impact on the financial goals and objectives of the strategic plan.